Build a system for predictable B2B growth.
Marketing creates results.
Infinite Loop Marketing™ creates predictable growth.
Trusted by companies like CorPower Ocean
The problem
Most B2B companies are
doing many things right.
Campaigns
generate traffic.
Content
generates attention.
SEO
generates visibility.
Each activity produces results.
But those results rarely work together.
The problem is not effort.
The problem is system design.
When activities don't connect, results don't compound.
How it works
We don't guess.
We calculate.
Start with the outcome. Work backwards until every action has a purpose.
Goal
2 new clients / month
Meetings required
8 qualified meetings
Leads required
32 qualified leads
Traffic required
1,600 high-intent visitors
Search visibility required
Top-3 for priority topics
What we build
Authority-driven content architecture
Once the math is clear, every action has a purpose.
Results
What the system produces.
Available now
1–2 spots this quarter.
We work with a maximum of 5–7 companies at a time. A strategy call is always the first step.
The difference
Not an agency. Not a tool.
A system.
| Traditional agency | Performance agency | Infinite Loop Marketing™ NewDGTL | |
|---|---|---|---|
| What they deliver | Projects and campaigns | Campaign optimisation | A self-improving growth system |
| How success is measured | Deliverables delivered | ROAS and cost per lead | Business outcomes and growth predictability |
| Feedback loop | Project-based | Campaign-level | Full-system learning |
| Data ownership | Agency | Platform | You |
| Long-term value | Stops when project ends | Stops when ad spend stops | Compounds over time |
Fit
Built for B2B companies with
strong products and unclear growth systems.
Right for you if
- ✓ You employ 20–120 people
- ✓ You sell complex products or services
- ✓ You operate internationally or want to
- ✓ Your product is strong but customers struggle to find you
- ✓ You want a system, not just another supplier
Not right for you if
- × You need a quick campaign with fast results
- × You sell low-margin consumer products
- × You are looking for the cheapest option
- × You want to outsource execution but keep strategy internal
Where most companies start
Infinite Loop Audit™
Before building a system, we diagnose the current one. The audit gives you a clear picture of where you are, where you need to be, and exactly how to get there.
Most companies start with a strategy call. If there's a good fit, the audit is the next step.
Book strategy callRetainer
Operating the system.
After the audit, we build and operate the growth system together.
Infinite Loop Pro
Most companies start here.
Infinite Loop Premium
For companies with international ambitions.
We work with a maximum of 5–7 companies at a time. No binding period – cancel anytime.
The founder
The system didn't come from theory. It came from more than 15 years of helping B2B companies turn marketing from a cost into a growth system. Infinite Loop Marketing™ is the result of that work.
Kenneth Backman
Founder, NewDGTL
Insights
From our thinking.
The B2B Dark Funnel: Why Your Next Customer Has Already Decided
Up to 70% of a B2B buying decision happens before a vendor is ever contacted. Understanding the dark funnel is the difference between being found and being forgotten.
The Compound Effect: Why Authority Content Outperforms Advertising
One paid ad stops working the moment you stop paying. An authority library works while you sleep. Here is the math behind compounding content.
Perception vs. Reality: How Behavioural Science Defines Value
Value is in the eye of the beholder. We explore how behavioural science – from Kahneman to Sutherland – shows that perceived value often differs markedly from actual cost.
Marketing is King: 8 Reasons You Should Know
In today's competitive business climate, marketing has become the most critical process for organisations seeking sustainable growth.
Understanding the Power of Perception: AI Marketing Strategies for 2024
The future of value creation lies in perception. Rory Sutherland's philosophy shows how creative thinking often outperforms complex material solutions.
We Are All Marketers: What Does Evolution Tell Us About Advertising?
Nature and evolution give us unexpectedly powerful insights into marketing. Focus on the visible to influence the invisible.
Ready to build
your growth system?
Marketing creates results.
Infinite Loop Marketing™ creates predictable growth.
